Do you ever feel like being a top producer boils down to whoever spends the most time and money on marketing?
If you’re like most Realtors, you’re stuck in the hamster wheel of busy. And the only thing going faster than the wheel is the money flying out of your wallet.
But you can’t be competitive unless you’re tossing more resources at your marketing, right?
The best way to get off the hamster wheel is to identify your ideal client and focus your time and energy on attracting more clients like her.
Here’s why: most of your business, service, and marketing decisions revolve around who you’re trying to sell to. And it’s more efficient and cost-effective to narrow your focus to the 20 percent of people who will provide you with 80 percent of your sales.
When you try to appeal to everyone, you appeal to no one. Marketing’s not a one-size-fits-all endeavor! However, if you treat it that way, you’ll throw time and money right out the window.
Defining your ideal client is powerful because it helps you avoid wasting resources and it differentiates you from the competition.
Do you spend a lot of time waffling over marketing decisions? What about crafting your messaging or planning?
If you’re eager to regain time lost in these areas, identifying your ideal client will do the trick.
Once you know who you’re selling to, what you do with your marketing becomes infinitely easier.
Knowing your ideal client reveals things like what social media platforms you should use, what events you should attend, and where you should spend your advertising dollars—wherever she is!
Identifying your ideal client allows you to focus your time on what works best and avoids wasting time on what doesn’t.
Imagine only spending money on marketing that gives you a return on your investment. This is possible when you identify your ideal client.
You stop throwing money out the window because you’re not basing financial decisions on a one-size-fits-all approach to marketing. Your spending becomes more intentional and informed because you are investing less to attract the right client.
When you identify an ideal customer, you create a niche for yourself that differentiates you from other Realtors.
All of your brand and marketing assets speak directly to your ideal client and address her pain points. And these assets are 100 percent uniquely YOU!